HUB71

How do you demonstrate how far we’ve come?

HUB71 is a new Mubadala initiative bringing together tech start-ups and powerhouses such as Microsoft to accelerate the economy.

Client: Mubadala
Event: HUB71 launch
Date: 2019
Venue: Rosewood Hotel, Abu Dhabi

Projex helped deliver the launch, with experiential design, stage sets and bespoke content created with our technology partner, 3Monkeys.

The display covered communication, transportation, fin-tech, cloud computing and healthcare.

Retro technology was displayed on motion-sensor plinths, telling the story of technology through the years.

Old tech objects were twinned with their new counterparts – a dial phone next to a 5G touchscreen smartphone, an old-fashioned steering wheel next to car shares.

What will the future bring? It could well be incubated at HUB71.