HUB71 is a new Mubadala initiative bringing together tech start-ups and powerhouses such as Microsoft to accelerate the economy.
Projex helped deliver the launch, with experiential design, stage sets and bespoke content created with our technology partner, 3Monkeys.
The display covered communication, transportation, fin-tech, cloud computing and healthcare.
Retro technology was displayed on motion-sensor plinths, telling the story of technology through the years.
Old tech objects were twinned with their new counterparts – a dial phone next to a 5G touchscreen smartphone, an old-fashioned steering wheel next to car shares.