Bloom, Cityscape Abu Dhabi

How do you create a home from home?

Cityscape Abu Dhabi is one of the UAE’s largest real estate exhibitions.

Focusing on purchases and investments in the Abu Dhabi region, each year it is home to over 100 exhibitors and more than 15,000 visitors.

Client: Bloom
Event: Cityscape Abu Dhabi
Date: 2018
Venue: ADNEC, Abu Dhabi

In 2018 Bloom attended Cityscape Abu Dhabi for the second year in succession, and they asked Projex to redesign and build their stand.

An open and inviting welcome area exhibited Bloom’s five key developments.

There was an access-by-invitation-only mezzanine floor for the VIP majlis and hospitality suite.

On the ground floor, clusters of furniture allowed the sales team to greet their clients in style.

A refreshment bar’s comfortable lounge gave the space a relaxed, informal feel.

Concentrating on their key colours of grey and red with the addition bold logos imbued the welcoming space with slick professionalism.

We were pleased to help Bloom create a home from home for their guests.