Meydan, Cityscape Global

How do you unveil a vision of retail in the future?

Projex were proud to be asked to help Meydan, the premier destination to live, work and play in Dubai.

We created Meydan’s stand for the 15th edition of Cityscape Global, the region’s largest real estate event, attracting over 43,000 visitors from more than 100 countries.

Client: Meydan
Event: Cityscape Global
Date: 2016
Venue: DWTC, Dubai

It was the perfect place to reveal the new luxury retail mall at the heart of Meydan’s visionary, city of the future concept.

The stand offered an enticing taster of what the new retail mall would look like.

With architectural elements from the mall itself and individual rooms depicting retail environments, the stand’s retractable roof was another glimpse of what’s to come.

Meydan One Mall will be the first in the world with a retractable roof.

The feature provides open-air
luxurious shopping with the
convenience of a shopping mall.

Visitors to the stand could also try on fashion pieces digitally, visit an interactive timeline powered by motion sensors and drop into the Meydan Social Universe to see the latest social media news about Meydan One Mall.