Mubadala, Dubai Airshow

How do you communicate a diverse story of innovation and growth?

Mubadala,
Abu Dhabi’s leading global investment company, asked Projex to design their stand and chalet at the
Dubai Airshow.

Client: Mubadala
Event: Dubai Airshow
Date: 2017
Venue: DWC, Dubai

The stand was one of the largest at the show and communicated the story of Mubadala and its assets.

This included satellite connectivity provider, Yahsat, business intelligence innovators Cognit and Strata, manufacturers of aero structures.

We thought hard about how to demonstrate the engineering know-how, innovation and global impact of these companies in a playful way.

The stand included a full-sized aircraft engine made of Lego bricks, and interactive touchscreens and models communicated diverse company information to visitors.