Mubadala, Cityscape Abu Dhabi

How do you give visitors a bespoke experience?

Projex were delighted to design Mubadala’s stand at Cityscape Abu Dhabi, the leading regional energy exhibition, for the fourth year running in 2018.

Client: Mubadala
Event: Cityscape Abu Dhabi
Date: 2018
Venue: ADNEC, Abu Dhabi

This year the focus was on the investment company’s developments on Al Maryah Island, Abu Dhabi’s premier business and lifestyle destination.

Projex created bespoke software that allowed visitors to customise their own penthouse and view availability.

Interactive columns, Projex’s bold innovation for the previous year’s design, displayed branding across the stand.

Colour-synchronised, 3-metre high interactive columns were touch enabled so visitors could retrieve top-level information about each company, as well as seeing moving imagery and branding.

The high-impact, interactive columns were a first for a trade stand in the region.