Mubadala, ADIPEC

How do you make a big impact?

Mubadala is an innovative global investment company based in Abu Dhabi - a city that’s a hotspot for primary and renewable energy production.

Client: Mubadala
Date: 2017
Venue: ADNEC, Abu Dhabi

ADIPIC is the region’s leading oil and gas exhibition, attracting more than 110,000 trade visitors and conducting over $10 billion of business each year.

Projex brought the two together in a bold and welcoming stand, with touchscreen navigation assistants in the large reception area. The combination of high-tech impact and warm welcome continued throughout the stand, with touchscreens and models for visitors to find out more about Mubadala’s diverse partners.

Colour-synchronised, 3-metre high interactive columns were touch-enabled so visitors could retrieve top-level information about each company, as well as seeing moving imagery and branding. The high-impact, interactive columns were a first for a trade stand in the region.