The Al Tayyar Travel Group was re-imagined as Seera launching at ATM, 2019.
The narrative of the stand design was ‘A Time for a New Dawn’.
Central to the stand design was a suspended ‘sun’ that subtlety changed colour throughout the day.
The changing colours of the sun were reflected in the stand landscape, creating an ever changing ambience.
An amphitheatre style seating area allowing guests and passers-by to dwell and gaze at the sun, creating key Instagram moments.
Seated amongst the steps were mannequins that represent individual travel stories. This quirky feature encouraged passers-by to sit and listen to clips of stories and brand messages.