TDIC, Cityscape Abu Dhabi

How do you leave a lasting impression of monumental cultural developments?

Projex were delighted to support Abu Dhabi’s TDIC with the delivery of their stand at Cityscape in 2016.

Client: Tourism Development and Investment Company
Event: Cityscape Abu Dhabi
Date: 2016
Venue: ADNEC, Abu Dhabi

Based at ADNEC, Cityscape Abu Dhabi is the Middle East’s largest international real estate exhibition, and attracts over 20,000 visitors in three days.

TDIC has been involved in many of the country’s most prestigious and high-profile projects, including the Guggenheim AD, the Louvre AD and the Saadiyat Cultural District.

This was an important event to showcase their most distinguished new projects. The stand provided a stylish and modern platform for these noteworthy new developments.

Set over two floors, it accommodated six models that highlighted TDIC’s extraordinary projects on Saadiyat Island to potential investors.

A purpose-built room - featured in Design MENA as one of Cityscape’s key attractions - gave a simulated journey through John Nouvel’s Louvre Museum.

Projex also commissioned a harpist to perform on the stand throughout the day, giving a relaxed and inspiring ambience.