Seera, ATM

The Al Tayyar Travel Group was re-imagined as Seera launching at ATM, 2019. The narrative of the stand design was ‘A Time for a New Dawn’.

Client: Seera
Event: Arabian Travel Market
Date: 2019
Venue: DWTC, Dubai

Central to the stand design was a suspended ‘sun’ that subtlety changed colour throughout the day. The changing colours of the sun were reflected in the landscape, creating an ever-changing ambience.