Mubadala World Tennis Championship Interactive Zone

How does Mubadala drive positive change in the UAE community?

Projex was awarded the design and build of the Mubadala World Tennis Championship Interactive Zone.

Located at the International Tennis Centre at Zayed Sports City, Abu Dhabi, the Interactive Zone aims to highlight how Mubadala is driving change in the community.

Client: Mubadala and CSM
Event: Mubadala World Tennis Championship
Date: 2021
Venue: International Tennis Centre at Zayed Sports City, Abu Dhabi

The Mubadala Interactive Zone will be one of the focal points of MWTC and it encourages spectators of the event to engage with the Mubadala brand and its UAE Based assets.

In addition, the activation will be highlighting some of the main sponsorships within Mubadala’s portfolio such as Al Jazira Sports Club and the UAE Team Emirates.

The event also promote the “Mubadala Excellence Program” which is a fund to support talented individuals from the UAE Community.

The overall design was to create an engaging environment for children to participate in tennis related games and activities that are there to improve your tennis skills and reactions and compete against your fellow player.

All of these activities were housed within a 700 m2 temporary pavilion build with vibrant colours and graphical images supported by technology such as large LED screens and interactive totems.

It was a pleasure to serve Mubadala again with their Tennis Championships and we look forward to working with them again at next year’s tournament.