The Dubai International Boat Show has been running for 22 years and attracts over 2600 visitors from 70 countries. It is the largest, most important and established maritime event of its kind in the region.
A government company, Dubai Maritime City Authority (DMCA) was initiated in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Established to develop and manage the region’s Maritime industry to ensure the UAE practice the highest international standards.
DMCA play an important role in the Dubai International Boat Show offering investment opportunities to boost Dubai’s status both regionally and globally and promote Dubai Maritime City (the World’s first purpose-built maritime centre).
- Client: Dubai Maritime City Authority – (DMCA)
- Event: Dubai International Boat Show 2014
- Date: 4th – 8th March 2014
- Venue: Dubai International Marine Club – Mina Seyahi
DMCA have used the same 78 sqm stand with us for the past 3 years. It is imperative for Projex to rejuvinate the stand for each use especially when the visitors to impress include His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai who takes a keen interest in visiting the stand.
The single story build was finished with white melamine flooring along with brown parquet and laminate which enhanced the corporate blue colour of Maritime City and set the tone perfectly.
The 2 main areas added this year to the stand were:
Smart Maritime Solution; where DMCA showcased their apps. Having won the UAE’s website of the year award it was important for this part of the stand to reflect their technology expertise.
License Registration Section; DMCA dedicated a section of the stand for people to take the test to get their boat license on the spot, keeping up with emerging trends in order to attract regional and international investors.
We look forward to the 3 future shows we have booked for DMCA!