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MUBADALA

Following a three way pitch Projex were delighted to be commissioned to design and build the Mubadala exhibition stand at ISNR 2014. The 495 sqm stand was set to be the largest stand at the show and arguably the most important company exhibiting at the event.

Set over 3 days ISNR is the region’s foremost platform dedicated to homeland security, safety and national resilience. Now in its 6th year the show attracts a staggering 400 exhibiting companies from 40 countries spreading over 27000 sqm.

Mubadala development company is the capital’s largest investment company. Focused on investment and development across multiple sectors Mubadala boasts an impressive portfolio valued at more than US $55 billion. Mubadala is an active investor in sectors and geographies that hold exciting potential and tangible returns, working in partnership with a number of world-class organization

  • Client: Mubadala
  • Event: ISNR, Abu Dhabi
  • Date: 01-03 April 2014

Contemporary

The stand brief was to create an eye-catching structure which would convey the size and reach of Mubadala and its respective assets. The stand, in line with Mubadala’s brand, was kept clean and contemporary with the use of AV and large graphics to deliver key messages.

The assets, including: YAHSAT, FRONTIER, KHAZNA, AMROC, AL TAIF and Bayanat were each provided with their own designated area on the stand with a common meeting room and shared hospitality areas throughout.