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Contemporary

The stand brief was to create an eye-catching structure which would convey the size and reach of Mubadala and its respective assets. The stand, in line with Mubadala’s brand, was kept clean and contemporary with the use of AV and large graphics to deliver key messages.

The assets, including: YAHSAT, FRONTIER, KHAZNA, AMROC, AL TAIF and Bayanat were each provided with their own designated area on the stand with a common meeting room and shared hospitality areas throughout.