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ADTCA

Abu Dhabi Art is the region’s largest Art Fair, taking place over 4 days situated across the UAE Pavilion and Manarat Al Saadiyat on Saadiyat Island – the growing cultural hub of the region. The annual event is organized by TCA (Tourism & Culture Authority) and Projex were appointed, for the second consecutive year, to work alongside TCA in order to deliver a high profile showcase of quality artworks from over 50 modern, contemporary galleries from both renowned artists and newcomers.

The exhibiting galleries represent some of the world’s most respected art dealers and collectors. The Art Fair, which attracts more than 17000 visitors each year, promotes cultural tourism bringing awareness to Abu Dhabi’s exciting growing arts, culture and design vision, attracting visitors from around the globe. Throughout the event the fair offers live performances, guest speakers, talks and panels as well as workshops which cater for all ages, including a full children’s programme.

  • Client: TCA – Abu Dhabi Tourism & Culture Authority
  • Event: Abu Dhabi Art Fair 2013
  • Date: 20 -23rd November 2013
  • Venue: Manarat Al Saadiyat, Abu Dhabi

SOUQ

Included in Projex’s scope of works was to produce a special commission for the fair designed by Prestigious Pritzker prize winner Shigeru-Ban in the shape of a Souq. Made almost entirely out of recyclable cardboard cylinders and all locally sourced materials, the series of stalls formed an inviting space for the event visitors to engage with local designers.

The structure symbolised the heritage and culture of the region and was also used as a meeting point for workshops and talks from local craftspeople. The lightweight and reusable materials stood out brilliantly in contrast to today’s flamboyant designs.

Art Zone

As part of the event Projex were asked to create a purpose built area to accommodate the fair’s Art Zone. The result was a 600 sqm structure set over 2 floors, comprising of a series of dedicated zones. The modern, fun space acted as a children’s studio hosting all day activities, allowing the children to create art inspired by pieces from the event.

As the main contractor for Abu Dhabi Art, Projex were also responsible for the delivery of the overall event including:

  • Event Design
  • Fabrication and Install of all gallery walling
  • Production and implementation of all graphic signage
  • Traffic Management
  • Design and delivery of the Art Zone
  • The management and fabrication of the Auditorium
  • Design and delivery of the VIP Majlis areas
  • Event lighting
  • Supply of event furniture