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Now in its 8th year the partnership between Projex and Rotana continued with Projex successfully delivering the latest and redesigned Rotana stand at the regions premiere travel event – the Arabian Travel Market.

As one of the region’s most respected and reputable hotel chains, Rotana’s participation at the ATM is central to their plans in promoting their properties in both the Middle East and Africa.

With the 3 day event attracting over 25,000 visitors it was crucial the stand would differentiate Rotana from its competitors whilst providing a comfortable yet professional environment to meet with potential operators and investors.

Client: Rotana
Event: Arabian travel Market
Date: 05th-08th May 2014
Venue: DWTC


The approach was to create a modern stand to represent the richness and elegance of both the region and the Rotana hotel properties. Inspired by the interior of the Rotana head office, the 120 sqm stand used a contrast of woods on the walls and floor providing a warm and inviting environment.

Set over 2 floors the ground floor comprised of a series of meeting zones where custom made furniture provided a comfortable and stylish meeting place for visitors to the stand. In addition the ground floor also incorporated a bar area serving refreshments and a large LED screen running videos throughout.

The mezzanine level was reserved for Rotana’s VIP staff and guests.