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Saadiyat Story

The Saadiyat Experience Centre is a 1500 sqm space designed to highlight the growth and developments of Saadiyat Island in Abu Dhabi. Based within the impressive cultural hub of Manarat Al Saadiyat, the Experience Centre narrates the Saadiyat story, focusing on its past, present and future.
With the ongoing developments of a number of important cultural landmarks, including the Louvre, Guggenheim and Sheikh Zayed museums, the Saadiyat experience centre has become a must visit to witness the exciting changes on the Island.
Initially launched and opened to the public in 2008 Projex were approached by TDIC to update and redesign the space with the emphasis being on creating a visually exciting environment along with a user friendly visitor experience.

  • Client: Tourism, Development & Investement Authority (TDIC)
  • Event: Saadiyat Experience Centre re-design & Fit Out.
  • Date: August 2014
  • Venue: Manarat Al Saadiyat, Saadiyat Island, Abu Dhabi.


The theme adopted was the use a large arrow concept leading the visitor on a journey through different zones of the experience centre. Through the creation and installation of large backlit graphics, interactive screens and information pods each zone was designed to offer the visitor an informative and creative way to discover the exciting developments on the Island.

Working closely with TDIC during the design and implementation phases of the project the result was a space transformed into an engaging and ascetically impressive visitor attraction.
The overall result was the creation of a vibrant and contemporary space strategically designed to tell both the story of Abu Dhabi and the future of Saadiyat Island.