Based out of the Dubai World trade Centre Cityscape Global is the Middle East’s largest international real estate exhibition attracting over 25,000 visitors over 3 days. Projex was approached and subsequently commissioned by TDIC (one of the largest investment and development companies in the UAE) to design, fabricate and install a 400 sqm bespoke exhibition stand for their participation at the event.
TDIC, who have been actively involved in many of the country’s most prestigious and high profile projects including the Guggenheim AD and the Louvre AD, were presenting their impressive developments, including their newest Saadiyat Cultural District model for the first time and therefore required an equally impressive platform to impress potential investors.
- Client: TDIC – Tourism Development & Investment Company
- Event: Cityscape Global
- Date: October 2013/September 2014
- Venue: World Trade Centre, Dubai
The stand brief was to produce a modern, clean, dynamic and progressive environment. This was achieved both through a simple yet eye catching structure incorporating large messaging and graphics throughout the stand. Set over two floors the mezzanine level served as a VIP majlis and bar area whilst the ground floor was reserved for two large models complimented by water features, large seamless screens and traditional floral.
In addition to the design and build Projex also support the client with the generation of all the artwork for the stand.*
The execution of the stand was flawless and extremely well received by the Client. The stand will be updated and rebuilt at Cityscape Global 2014.