Skip to content

ADTCA

For the third year in succession Projex were delighted to be appointed the main contractor for Abu Dhabi Art. Taking place over four days Abu Dhabi Art is the region’s largest art fair and this year attracted a record number of visitors in excess of 25,000 guests and 50 exhibiting galleries. Situated in the spectacular surroundings of Manarat Al Saadiyat on Saadiyat Island, Projex this year delivered an even bigger and even more successful event.

The fair, organised by TCA, promotes cultural tourism bringing awareness to Abu Dhabi’s exciting growing arts, culture and design vision and attracts visitors from all around the globe. Throughout the event the fair offers live performances, guest speakers, talks and panels as well as workshops which cater for all ages, including a full children’s programme.

  • Client: TCA – Abu Dhabi Tourism & Culture Authority
  • Event: Abu Dhabi Art Fair 2014
  • Date: 05 -08 November 2014
  • Venue: Manarat Al Saadiyat, Abu Dhabi

Ambiance

As the main contractor Projex was responsible, in partnership with TCA, for the delivery of the overall event including: – Overall event design, design and management of the VIP reception. – Fabrication and installation of each gallery including lighting and gallery walls. – Production and implementation of all graphic signage. – Traffic management. – Stage management and fabrication of the auditorium. – Design and fabrication of VIP majlis. – Event lighting. – Supply of event furniture.

This year’s show was the first in which all 45 galleries, spread over 4000 m2, were housed in the Manarat Al Saadiyat galleries 2 and 3.
This was done by breaking the wall down between these two galleries to create one art fair inside the Manarat, creating a superb gallery ambiance.

Beyond

There was also a record number of Beyond pieces, a total of 14. 9 of which were ‘Beyond’ and the other 5 were ‘Beyond the Manarat’. These included providing a concrete base for the striking Subodh Gupta, which is a bronze sculpture of the Mona Lisa.
We also provided support and installation for the the neon piece by Shilpa Gupta ‘Today Will End’ which was positioned on the roof of the Manarat.

A wooden platform and room were provided for the Francois Morellet art piece, based on the feeling of a harbour with a lighting effect.
The outside majlis was twice the size of last years and provided breathtaking views of the Saadiyat beach and the St Regis hotel.

Proud

This year there was a permanent build replacement for the Artyfact and library. This was designed by a locally based design company called ‘ Anarchitect‘ lead by designers Jonathan and Tarik, whose concept we built and brought to life. This design is now a permanent feature at the Atrium within the Manarat.

The end result – a hugely exciting and triumphant project in which Projex are very proud to be involved with.