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MUBADALA

For the 4th consecutive year Projex were engaged to design and deliver Mubadala’s interactive visitor experience at the World Tennis Championship.
Zayed Sports City was designed to host a wide range of sporting and leisure events in Abu Dhabi and our 400 sqm structure erected here served as an engaging and interactive experience for the 5000 plus visitors attending the capital city’s annual tennis tournament.

  • Client: Mubadala
  • Event: Mubadala World Tennis Championship – (MWTC)
  • Date: 01-03 January 2015
  • Venue: Sheikh Zayed Stadium, Abu Dhabi

The Stars

The World Tennis Championship runs over 3 days and sees the world’s best tennis players visit Abu Dhabi with this years stars including Andy Murray, Rafael Nadel, Stanislas Wawrinka and Novak Djokovic competing for the coveted title.

Mubadala, the event sponsor, is the region’s largest investment and development company, bringing together and managing a multi-billion dollar portfolio of local, regional and international investments and partners.

Zones

In following with previous years the stand comprised of a series of zones, each offering the visitor different challenges coupled with the opportunity to improve their tennis skills.
This year we provided a more open area and experience along with bigger and better games for the kids and families providing a successfully fun atmosphere enjoyed by many.

Whilst the interior of the experience was branded with large graphics depicting the world’s great players, tennis tips and the sports trivia, the exterior was reserved for Mubadala with large lit logos creating an inviting entrance to the area.