Following a three way pitch Projex were delighted to be commissioned to design and build a 328 sqm stand for Etihad Rail to promote the region’s largest rail company.
IDEX, the only international defence exhibition and conference in the MENA region, is the most strategically important defence exhibition in the world and is organised in association with the UAE Armed Forces. The show, which attracts more than 80,000 visitors is a unique platform to strengthen relationships with government businesses and armed forces.
The exhibition takes place at the Abu Dhabi National Exhibition Centre (ADNEC) where 133,000 sqm of event space can be utilized.
- Client: Etihad Rail
- Event: IDEX 2015
- Date: 22-26 February 2015
- Venue: ADNEC, Abu Dhabi
Etihad Rail are responsible for the management, development, construction and operation of the UAE’s national freight and passenger railway network. IDEX provides a valuable platform for Etihad Rail to highlight their ongoing work with the UAE Armed Forces.
Being the first time Etihad Rail have exhibited at IDEX along with their prime position in the atrium of ADNEC, it was vital for the stand to make an impact in order to positively promote both the company and the development of their up-coming rail services.
The brief was to keep the stand simple, clean and very modern.
Using red and black in line with the Etihad Rail colours and keeping the rest clean and white, the result was a chic, clean stand which also stood out. We ensured the design incorporated a large seamless striking screen which would be a focus point to showcase the development to date of Etihad Rail. In addition we added an impressive majlis for the VIP visitors.