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Ambience

Projex were delighted to embark on a working relationship with the FTA by designing and building their 10 × 20 sqm stand. Middle East Rail ran in partnership with The Federal Transport Authority and the UAE Ministry of Public Works.

Being a pivotal participant in the future of the UAE’s rail development it was imperative that FTA made the desired impression with their stand.

Taking a prime position in the 18,000 sqm space of the exhibition hall, positioned first on entering the exhibition, the FTA stand made the desired striking impact. A beautifully clean, white design mixed with complementing expensive light wood. The overall feel was open and modern with 3 reception areas and a catering counter. Large graphics donned the walls along with big screens playing informative footage. A modern lighting feature was positioned above the casual seating area to give a nice ambience and Arabic touches were added including the use of the mashrabiya pattern.