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Federal Transport Authority

Held under the honorary patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, and H.E. Dr. Abdulla Belhaif Al Nuaimi, Minister of Public Works and Chairman of the Federal Transport Authority – Land & Maritime, Middle East Rail is the region’s largest rail exhibition and conference. The show attracts 6000 visitors, including government, rail operators, transport authorities and world-class solution providers. Held at the Dubai World Trade Centre, Middle East Rail brings together government and private entities, providing network opportunities as well as an exciting insight into the future establishment of a world class rail network in the UAE.

  • Client: FTA-DOT
  • Event: Middle East Rail
  • Date: 17-18 March 2015
  • Venue: DWTC, Dubai.

Ambience

Projex were delighted to embark on a working relationship with the FTA by designing and building their 10 × 20 sqm stand. Middle East Rail ran in partnership with The Federal Transport Authority and the UAE Ministry of Public Works.

Being a pivotal participant in the future of the UAE’s rail development it was imperative that FTA made the desired impression with their stand.

Taking a prime position in the 18,000 sqm space of the exhibition hall, positioned first on entering the exhibition, the FTA stand made the desired striking impact. A beautifully clean, white design mixed with complementing expensive light wood. The overall feel was open and modern with 3 reception areas and a catering counter. Large graphics donned the walls along with big screens playing informative footage. A modern lighting feature was positioned above the casual seating area to give a nice ambience and Arabic touches were added including the use of the mashrabiya pattern.