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ATM – the largest and leading travel and tourism event in the region that has become a true global marketplace for companies’ right across the industry. The show based at the Dubai World Trade Centre takes place over four days attracting 2500 exhibitors and 25,000 visitors respectively.

Our client at the event, ADTCA, is responsible for the management of the emirate’s tourism sector and markets it internationally through a wide range of activities and major events, aimed at attracting both culturally sensitive visitors and increased investment.

Projex were keen to continue their on-going successful working partnership with ADTCA by ensuring the building and design of the stand positively promoted Abu Dhabi to the international audience in participation.

  • Client: ADTCA- Abu Dhabi Tourism & Cultural Authority
  • Event: ATM, Dubai
  • Date: 04-07 May 2015
  • Venue: DWTC, Dubai.


The premise of the stand was to provide a platform for Abu Dhabi based hotels and attractions to promote their services under the Abu Dhabi umbrella, the stand comprised of 38 small booths and an additional 8 larger areas.

Whilst the smaller booths were provided with a meeting area, branding and seating for 5 the larger areas were designed more in detail depending on the respective client’s requirements.

One of the highlights of the stand this year was an area dedicated to the Abu Dhabi’s up-and-coming Louvre Museum. Projex created a room with lighting effects to represent the Louvre ceiling.

Whilst the stand was kept minimal in terms of a structure, the overall effect was of great impact.