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ADTCA

Based out of ADNEC, the Abu Dhabi International Book Fair is the region’s most important cultural and literary event. This year saw the 25th edition of the successful event which attracts over 250,000 visitors from all age groups and generates sales in excess of 35 million AED. The ADIBF is not merely a book selling venue, it has grown to become a major platform for cultural exchange.

The ADIBF is organised annually by ADTCA, a semi-governmental and semi-private company, who oversees Abu Dhabi’s tourism sector and markets it internationally through a wide range of activities and major events, aimed at attracting both culturally sensitive visitors and increased investment.

  • Client: ADTCA- Abu Dhabi Tourism & Cultural Authority
  • Event: ADIBF.
  • Date: 07-13 May 2015
  • Venue: ADNEC, ABU DHABI.

Zayed

The Zayed Gallery exhibition stand was the main focal point at this year’s Abu Dhabi International Book fair. Commissioned by the organizers of the event the stand was installed to tell the story of Sheikh Zayed and his achievements both in the region and globally.
Within the 400 sqm stand were two sections of hanging walls. One section comprised of a photographic gallery and within the other walls was a newspaper gallery showing articles throughout the years.

We also had a purposely built room which housed a projector screen showing videos of the Sheikh, a touchscreen and a number of Ipads with videos. There was also a library housing books about the Sheikh, his life and times.
The outcome was a modern, clean and simple stand providing a platform for a variety of medias highlighting the Sheikh’s accomplishments.
A striking centre piece to the stand was a large model of the Zayed National museum which is due for completion in 2017 lit by a hanging light box.