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DUBAI HOLDING

Cityscape Global takes place annually at Dubai World Trade Centre and has established itself as the most successful real estate event in the region, attracting more than 47,000 visitors. The event which brings together industry professionals, gives developers the opportunity to showcase models of their new developments, communities, buildings or even small cities.

Established in 2004 Dubai Holding, are a global investment company with interests in 24 countries. Projex were honored to design and build the largest stand at the show for Dubai Holding, a company who plays an integral part in the growth of Dubai.

  • Client: Dubai Holding
  • Event: Cityscape Global
  • Date: 08-10 September 2015
  • Venue: World Trade Centre, Dubai

Impressive

The monumental structure was set over two floors and covered a vast 1155 sqm of floor space. It incorporated three entities divided to give equal space for each to showcase their respective developments:

• TECOM
• DP Properties
• Mall of the World

The central point of the stand was an experiential structure designed to provide a taster of what is to come in Mall of the World. One side comprised of touch screens with multimedia whilst opposite was home to an 8m x 2.4m LED kinectik wall providing an interactive experience for the visitor.
The impressive stand was both striking and fresh but what added to the impact was the use of a large seamless sweeping canopy made of a barrisol tensile fabric which gives a flawless finish.