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Held at Dubai World Trade Centre, the UAE’s largest and leading event venue, The Hotel Show marked its 16th year and attracted over 17,000 visitors. The 3 day event is the Middle East and African region’s largest, most prestigious hospitality event.
The Hotel Show is one of the most important events in Dubai’s calendar as tourism is a major factor in realizing Dubai’s 2020 Vision.
The VDA Group are a smart technology company who provide technology solutions predominantly for the hotel industry. This event provides an ideal platform for them to network and showcase their products to key decision makers.

For the 3rd consecutive year VDA Group commissioned Projex to build their stand for the exhibition.

  • Client: VDA Group
  • Event: The Hotel Show
  • Date: 28-30 September 2015
  • Venue: World Trade Centre, Dubai


This year we made some enhancements to the two tier 90sqm stand. We increased the height of the walls in order to utilize the additional branding.
On the ground floor we designed a hotel room where all the lights, lamps, TV and the roller blinds were controlled by their innovative technical control systems.

We used some unusual shapes in the form of the display units and the newly designed ceiling to emphasis their products and enhance the impact of the stand. We also attached seamless screens to the front and back of the stand which gave a sleek design effect.