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MUBADALA

For the 5th consecutive year Projex were engaged to deliver Mubadala’s visitor experience centre at the World Tennis Championship. Zayed Sports City was designed to host a wide range of sporting and leisure events in Abu Dhabi and our 400 sqm structure erected here served as an engaging and interactive experience for the 5000 plus visitors attending the capital city’s annual tennis tournament.

The World Tennis Championship runs over 3 days and sees the world’s best tennis players visit Abu Dhabi with stars including David Ferrer, Milos Raonic, Kevin Anderson, Rafael Nadel and Stanislas Wawrinka competing for the title.

Mubadala, the event sponsor, is the region’s largest investment and development company, bringing together and managing a multi-billion dollar portfolio of local, regional and international investments and partners.

  • Client: Mubadala
  • Event: Mubadala World Tennis Championship – (MWTC)
  • Date: 31 December 2015-02 January 2016
  • Venue: International Tennis Centre Sheikh Zayed Stadium, Abu Dhabi

Success

In following with previous years the stand comprised of a series of zones, each offering the visitor different challenges coupled with the opportunity to improve their tennis skills.

This year, along with the interactive games and entertainment for the kids and families we tried out a new system using ipads to bring a little more life to the games and we also developed two animated videos including tennis star and pyramid smash.

The overall event was a success and provided a suitably fun atmosphere enjoyed by all.