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This year marked the 5th anniversary for WTCE which grows in popularity every year attracting over 300 exhibitors and over 2,000 visitors including senior airline and rail representatives from across the globe.

DNATA come under the Emirates Group umbrella of companies and are the fourth largest combined air services provider in the world with over 23,000 employees spread across 38 countries

As the leading global event for the travel catering, onboard retail and passenger comfort industries, WTCE provides a perfect platform for DNATA to showcase their latest products and services to an international audience of industry buyers, ultimately securing profitable business deals.

  • Client: Emirates Group- Dnata
  • Event: World Travel Catering Expo (WTCE) 2016
  • Date: 05-07 April 2016
  • Venue: Hamburg Messe, Germany.


This year was the 3rd consecutive year we have designed and built DNATA’s stand for this show. With the focus of their catering services in mind we ensured the kitchen area made an impact. An interior design kitchen was the focal point with an industrial feel using trendy metal grill ceiling panels and hanging lights.

This was the perfect place for their 4 top chefs from England, China, Romania and Czech Republic to showcase their skills and menu developments for different airlines.
Additionally 2 all important meeting rooms were built within the 150 sqm structure. The DNATA logos were aggrandized this year and more wood was introduced to add to the cool interior design feel and ensure the stand stood out.