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TDIC

Projex were delighted to continue their ongoing relationship with the Tourism Development and Investment Company (TDIC) with the delivery of their stand At Cityscape Abu Dhabi.

Based out of ADNEC, the world’s most modern and the region’s largest exhibiting facility, Cityscape Abu Dhabi is the Middle East’s largest international real estate exhibition attracting over 20,000 visitors over 3 days.

TDIC have been actively involved in many of the country’s most prestigious and high profile projects including the Guggenheim AD, the Louvre AD and their newest Saadiyat Cultural District therefore this is an important event to showcase their prominent projects.

  • Client: TDIC – Tourism Development & Investment Company
  • Event: Cityscape Abu Dhabi
  • Date: 12-14 April 2016
  • Venue: ADNEC, Abu Dhabi.

Ambience

The 400sqm stand provided a stylish and modern platform for TDIC to showcase their new developments. Set over two floors, the stylishly striking and dynamic stand was the perfect platform to accommodate their 6 models highlighting their projects on Saadiyat Island to potential investors.
Projex commissioned a harpist to perform on the stand throughout the day giving the apt ambience to complement TDIC’s developments.

The stand also comprised of a purpose built room to give a simulated journey of the Louvre Museum designed by John Nouvel and due for completion in September 2016. This left a lasting impression to match the prestigious architecture involved and was even featured in Design MENA as being one of the main features at Emirates Cityscape.

http://www.designmena.com/thoughts/light-and-film-showcase-jean-nouvels-louvre-abu-dbai