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Mubadala

The Dubai Airshow is set over 5 days and is run biennial. It is the region’s largest airshow and is extremely important to Dubai as one of the largest airports in the world. It is a show case for both civil and military aviation. In 2017 it recorded aircraft sales exceeding over US $ 76 billion. The show itself has over 65,000 visitors with over 1,100 companies exhibiting.

Mubadala development company is the UAE’s largest investment company. Focused on investment and development across multiple sectors Mubadala boasts an impressive portfolio valued at more than US $55 billion. Mubadala is an active investor in sectors and geographies that hold exciting potential and tangible returns, working in partnership with a number of world-class organization

  • Client: MUBADALA
  • Event: Dubai Airshow
  • Date: 12-16 November 2017
  • Venue: Dubai World Central Airport

Lego

Following a three-way pitch Projex were delighted to be commissioned to design and build the Mubadala exhibition stand and chalet at the Dubai Air Show. The 500 sqm stand was one of the largest stands at the show and incorporated not only the Mubadala Investment Company but also its assets including Yahsat, Cognit, TS&S, Masdar and Strata Manufacturing.

A large full sized aircraft engine made out of Lego bricks was part of the interactive elements along with various touch screens and models for the individual assets.

The brief also included a 400 sqm outside chalet for the purpose of hospitality. The chalet was built to cater for over 200 guests and also included a VIP Majlis and a meeting room as well as a viewing terrace on the first floor.

The chalet had a perfect viewing angle for all the guests to see all the flying activity throughout the show.